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Learning every day

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Kate and I are wandering around Guadalajara by ourselves today and it was fun!  It caught us by surprised that the whole city seems to be switched off on Sunday.  We hardly see anyone on the street and the road … Continue reading

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Prototipo

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We started our day with visiting San Juan De Dios, which is similar to a weekend market where they sale pretty much everything.  It gives us a feel of how much things cost, not to mention that we saw so … Continue reading

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How much can we learn in one day?

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The answer is a lot! Besides learning not to use tap water to brush my teeth, Kate and I learned a lot from our first day in Guadalajara.  We recalled our Extreme teaching team told us that we can become … Continue reading

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Day 1

Well, it was a great first day here in Guadalajara!

We started off the day heading over to the label manufacturing facility run by Diego’s father and uncle.  We had a nice debriefing session to chat about what we are trying to accomplish this trip. In short, we are trying to determine if we should enter the Mexican market by:

1) Determining the social need and potential impact

2) Decide whether there is a need for the product relative to demand and competitive products

3) Evaluate the potential for financial sustainability

4) Decide on the best way to cost effectively package our product

5) Get educated on the process/costs/timeline to bring a new product into Mexico (regulations, etc)

We set out a great game plan for the next few days.  We toured the labeling facility which was very impressive and then headed over to the factory where Sello Rojo manufacturers all kinds of plastic bottles and fills them with milk.  They manufacture 2.8 million liters of milk every single day!  It was awesome! Needless to say, we have some connections here when we decide what kind of packaging we want to use.

We spent the remainder of the day visiting all sorts of stores (convenient stores, gas stations, supermarkets, and even a Walmart) to get info on what is being sold for how much.  A few takeaways….All of the hand sanitizer were alcohol based. We saw almost no US brands of hand sanitizer — all locally made brands.  Smells mimicked those of the US.  And Mexicans love clear containers so they can see exactly what they are getting…bonus points if its resembles fruit juice!

After a long day, we had a great sushi dinner with Diego, his father and his brother.  Yes, we ate Japanese food in Mexico.  And it was delicious!

Mick and I both narc’ed out on the way back to the hotel, and I can barely finish this post before falling asleep.  Tomorrow we are heading out to more rural/low-end “tienditas” with our bodyguard, Juan.  (Um, yeah, we have a body guard! So Whitney Houston of us!  Yes, Mom, we are being safe.)

Buenos noches!

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